Detail

Professor Netzer's research interests focus on customer relationships, preference measurement, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He is the winner of the John Little best paper awards and the Frank Bass outstanding dissertation award. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer Psychology. Oded teaches a core marketing course to undergraduate students and a course in Marketing Research to MBA and Executive MBA students.

• 2005, Paul E. Green Best Paper Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• 2008, Frank Bass Award
  Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27 (2), 185-204.
• 2008, John Little Best Paper Award
  Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27, (2), 185-204.
• 2009, William F. O'Dell Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• 2010, Society for Consumer Psychology (SCP), Best Competitive Paper Award
  For the paper "Complicating Choice," with Rom Y. Schrift and Ran Kivetz
• 2010, Dean's Award for Teaching Excellence
  Dean's Award for Teaching Excellence, 2010.
• 2011, Marketing Science Institute, Young Scholar Program
  2011, Marketing Science Institute, Young Scholar Program.

• Spring 2012
  (PhD) Empirical Models in Marketing (PHD)
  Marketing Research (MBA)
  
• Spring 2011
  (PhD) Empirical Models I (PHD)
  Marketing Research (EMBA)
  Marketing Research (MBA)
  
• Spring 2010
  Marketing Research (EMBA)
  Marketing Research (MBA)
  
• Fall 2008
  Marketing Research (MBA)
  
• Spring 2008
  Marketing Research (EMBA)
  Marketing Research (MBA)
  

Complicating Choice In Journal of Marketing Research (2011) Coauthor(s): Rom Schrift, Oded Netzer, Ran Kivetz

Adaptive Self-Explication of Multi-Attribute Preferences In Journal of Marketing Research (2011) Coauthor(s): Oded Netzer, V. Srinivasan

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In Marketing Science (2010) Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

A Hidden Markov Model of Customer Relationship Dynamics In Marketing Science (2008) Coauthor(s): Oded Netzer, James Lattin, V. Srinivasan

Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008) Coauthor(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008) Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Dynamic Targeted Pricing in B2B Settings In Research Paper No. 11-5 (2011) Coauthor(s): Jonathan Zhang, Oded Netzer, Asim Ansari

Functional Alibi In Working Paper (2011) Coauthor(s): Anat Keinan, Ran Kivetz, Oded Netzer

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach In Working Paper (2010) Coauthor(s): Asim Ansari, Ricardo Montoya, Oded Netzer

State Dependence Effects in Surveys In Marketing Science (2012) Coauthor(s): Martijn De Jong, Donald Lehmann, Oded Netzer

Mine Your Own Business: Market-Structure Surveillance Through Text Mining In Marketing Science (2012) Coauthor(s): Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko