Oded Netzer

Associate Professor of Business

Marketing

BSc, Technion (Israel Institute of Technology), 1997; MSc, Stanford University, 2002; PhD, 2004

Joined CBS in 2004

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Oded Netzer

Office
520 Uris

Phone
212-854-9024

E-mail
on2110@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Netzer's research interests focus on customer relationships, preference measurement, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He is the winner of the John Little best paper awards and the Frank Bass outstanding dissertation award. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer Psychology. Oded teaches a core marketing course to undergraduate students and a course in Marketing Research to MBA and Executive MBA students.

Honors and awards

  • 2005, Paul E. Green Best Paper Award Finalist
    Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
  • 2008, Frank Bass Award
    Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27 (2), 185-204.
  • 2008, John Little Best Paper Award
    Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27, (2), 185-204.
  • 2009, William F. O'Dell Award Finalist
    Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
  • 2010, Society for Consumer Psychology (SCP), Best Competitive Paper Award
    For the paper "Complicating Choice," with Rom Y. Schrift and Ran Kivetz
  • 2010, Dean's Award for Teaching Excellence
    Dean's Award for Teaching Excellence, 2010.
  • 2011, Marketing Science Institute, Young Scholar Program
    2011, Marketing Science Institute, Young Scholar Program.
  • 2012 George S. Eccles Research Fund Award
    George S. Eccles Research Fund Award

Journal articles

Dynamic Targeted Pricing in B2B Settings In Marketing Science (2014)
Author(s): Jonathan Zhang, Oded Netzer, Asim Ansari

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Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach In Quantitative Marketing and Economics (2012)
Author(s): Asim Ansari, Ricardo Montoya, Oded Netzer

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State Dependence Effects in Surveys In Marketing Science (2012)
Author(s): Martijn De Jong, Donald Lehmann, Oded Netzer

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Mine Your Own Business: Market-Structure Surveillance Through Text Mining In Marketing Science (2012)
Author(s): Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko

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Complicating Choice In Journal of Marketing Research (2011)
Author(s): Rom Schrift, Oded Netzer, Ran Kivetz

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Adaptive Self-Explication of Multi-Attribute Preferences In Journal of Marketing Research (2011)
Author(s): Oded Netzer, V. Srinivasan

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Guest Editorial: The Shape of Marketing Research in 2021 In Journal of Advertising Research (2011)
Author(s): Anca Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel Robinson

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In Marketing Science (2010)
Author(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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A Hidden Markov Model of Customer Relationship Dynamics In Marketing Science (2008)
Author(s): Oded Netzer, James Lattin, V. Srinivasan

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Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008)
Author(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

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The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Author(s): Ran Kivetz, Oded Netzer, Rom Schrift

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Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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Working Papers

Dynamic Customer Interdependencies (2014)
Author(s): Oded Netzer, Z. Zhang

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Harder than it should be: The Effort-Outcome Link and the Construction of Deliberative choice processes (2014)
Author(s): Oded Netzer, Rom Schrift, Ran Kivetz

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Idea Generation, Creativity, and Prototypicality Working paper (2014)
Author(s): Olivier Toubia, Oded Netzer

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An Empirical Study of National vs. Local Pricing under Multi-market Competition (2012)
Author(s): Yang Li, Brett Gordon, Oded Netzer

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Functional Alibi Working Paper (2011)
Author(s): Anat Keinan, Ran Kivetz, Oded Netzer

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