Detail

Professor Netzer's research interests focus on customer relationships, preference measurement, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He is the winner of the John Little best paper awards and the Frank Bass outstanding dissertation award. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer Psychology. Oded teaches a core marketing course to undergraduate students and a course in Marketing Research to MBA and Executive MBA students.

• 2009, William F. O'Dell Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• 2008, Frank Bass Award
  Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27 (2), 185-204.
• 2008, John Little Best Paper Award
  Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27, (2), 185-204.
• 2005, Paul E. Green Best Paper Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

• Fall 2008
  Marketing Research
  
• Spring 2008
  Marketing Research
  
• Fall 2006
  MARKETING RESEARCH
  

A Hidden Markov Model of Customer Relationship Dynamics In Marketing Science (2008) Coauthor(s): Oded Netzer, James Lattin, V. Srinivasan

Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008) Coauthor(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008) Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Dynamic Marketing Mix Allocation for Long-Term Profitability In Working Paper (2007) Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

Adaptive Self-Explication of Multi-Attribute Preferences In Working Paper (2007) Coauthor(s): Oded Netzer, V. Srinivasan