Detail

Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin Marketer. His textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework (and their corresponding Student Study Guides) printed books and downloadable PDFs, address the high cost of college textbooks and are available for reading online on a pay-what-it’s-worth basis. Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Great Britain, Hong Kong, and the People's Republic of China.

• 1996, Jerome A. Chazen Award for Teaching Innovation in International Business
  Established in 1994, this prize recognizes faculty members' innovation in delivering international business knowledge in the classroom.
• Columbia Business School GBA Award for Outstanding Teaching
  1984 - Awarded by the GBA

• Spring 2013
  Strategic Marketing in the Modern Corporation (EMBA)
  
• Spring 2012
  Strategic Marketing in the Modern Corporation (EMBA)
  
• Fall 2012
  Managing Strategic Customers (EMBA)
  Managing Strategic Customers (MBA)
  
• Fall 2011
  Managing Strategic Customers (MBA)
  Strategic Marketing in the Modern Corporation (MBA)
  
• Spring 2010
  Strategic Marketing in the Modern Corporation (EMBA)
  
• Fall 2010
  Managing Strategic Customers (Master Class) (MBA)
  Strategic Marketing in the Modern Corporation (EMBA)
  Strategic Marketing in the Modern Corporation (MBA)
  
• Spring 2009
  Strategic Marketing in the Modern Corporation (EMBA)
  
• Fall 2009
  Managing Strategic Customers (Master Class) (MBA)
  Marketing Strategy (EMBA)
  

Global Account Management In The Handbook of Technology Management (2010)
Author(s): Noel Capon

Marketing: The Anchor for Sales In Oxford Handbook of Strategic Sales and Sales Management (2010)
Author(s): Noel Capon

The Future of Advertising on the Internet In The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (2007)
Author(s): Noel Capon, Jeremy Kagan

Critical Success Factors For Managing Global Accounts In Managing Global Accounts: Nine Critical Factors for a World-Class Program (2006)
Author(s): Noel Capon

Marketing In AMA Management Handbook (1994)
Author(s): Noel Capon

Sales and Distribution In AMA Management Handbook (1994)
Author(s): Noel Capon

Global Customer Management Programs: How to Make Them Really Work In California Management Review (2010)
Author(s): Noel Capon

Is Your Business Strategy Shaping Your Strategic Account Program? In Velocity (2004)
Author(s): Peter Mathias, Noel Capon

What's So Good About Problem-Based Learning? In Cognition and Instruction (2004)
Author(s): Noel Capon, Deanna Kuhn

Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital In Velocity (2003)
Author(s): Peter Mathias, Noel Capon

Brand Custodianship: A New Primer for Senior Managers In European Management Journal (2001)
Author(s): Noel Capon, Pierre Berthon, James Hulbert, Leyland Pitt

An Individual Level Analysis of the Mutual Fund Investment Decision In Journal of Financial Services Research (1996)
Author(s): Noel Capon, Michael Fitzsimmons, Russ Prince

Affluent Investors and Mutual Fund Purchases In International Journal of Bank Marketing (1994)
Author(s): Noel Capon, Michael Fitzsimmons, Rick Weingarten

Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms In Journal of Strategic Marketing (1994)
Author(s): Noel Capon, D. Lei, Noel Capon, John Farley, James Hulbert

Strategic Forecasting and Marketing Strategy In International Journal of Forecasting (1994)
Author(s): Noel Capon, P. Palij

Strategic Planning and Financial Performance: More Evidence In Journal of Management Studies (1994)
Author(s): Noel Capon, John Farley, James Hulbert

Profiles of Product Innovators Among Large U.S. Manufacturers In Management Science (1992)
Author(s): Noel Capon, John Farley, Donald Lehmann, James Hulbert

In Search of Excellence Ten Years Later: Strategy and Organization Do Matter In Management Decision (1991)
Author(s): Noel Capon, John Farley, James Hulbert, D. Lei

Determinants of Financial Performance: A Meta-Analysis In Management Science (1990)
Author(s): Noel Capon, John Farley, Scott Hoenig

Investing in the Stock Market: Statistical Pooling of Individual Preference Judgments In Annals of Operations Research (1990)
Author(s): Noel Capon, Joel Steckel

Public and Nonprofit Marketing: A Review and Directions for Future Research In Review of Marketing (1990)
Author(s): Noel Capon, Elizabeth Cooper-Martin

Corporate Diversity and Economic Performance: The Impact of Market Specialization In Strategic Management Journal (1988)
Author(s): Noel Capon, John Farley, James Hulbert, Elizabeth Cooper-Martin

Shopping Styles and Skills: Everyday Cognition in a 'Noncognitive Task' In Quarterly Newsletter of the Laboratory of Comparative Human Cognition (1987)
Author(s): Noel Capon, Deanna Kuhn, M. Carretero

Marketing and Technology: A Strategic Coalignment In Journal of Marketing (1987)
Author(s): Noel Capon, Rashi Glazer

A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations In Journal of International Business Studies (1987)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

Relationship Banking In Lending for the Commercial Banker (1987)
Author(s): Noel Capon, Russ Prince

The Integration of Forecasting and Strategic Planning In International Journal of Forecasting (1985)
Author(s): Noel Capon, James Hulbert

A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies In Journal of International Business Studies (1984)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies In Journal of Consumer Research (1984)
Author(s): Noel Capon, R. Davis

The Marketing of Consumer Information In Journal of Marketing (1983)
Author(s): Noel Capon, Richard Lutz

Institutional Change in Delivery of Dental Services: A Marketing Perspective In American Journal of Public Health (1982)
Author(s): Noel Capon

Can Consumers Calculate Best Buys? In Journal of Consumer Research (1982)
Author(s): Noel Capon, Deanna Kuhn

Credit Scoring Systems: A Critical Analysis In Journal of Marketing (1982)
Author(s): Noel Capon

Nonprofit Marketing: Reviews and Commentary In Journal of Marketing (1982)
Author(s): Noel Capon, G. Mauser

Marketing Strategy Differences Between State and Privately Owned Corporations: An Exploratory Analysis In Journal of Marketing (1981)
Author(s): Noel Capon

A Developmental Study of Consumer Information Processing Strategies In Journal of Consumer Research (1980)
Author(s): Noel Capon, Deanna Kuhn

Individual, Product Class, and Task-Related Factors in Consumer Information Processing In Journal of Consumer Research (1980)
Author(s): Noel Capon, Marian Burke

A Model and Methodology for the Development of Consumer Information Programs In Journal of Marketing (1979)
Author(s): Noel Capon, Richard Lutz

Rebuttal to response to 'Discrimination in Screening of Credit Applicants' In Harvard Business Review (1978)
Author(s): Noel Capon

Discrimination in Screening of Credit Applicants In Harvard Business Review (1978)
Author(s): Noel Capon

The Impact of Message on Direct Mail Response In Journal of Advertising Research (1976)
Author(s): Noel Capon, John Farley

Cognitive Algebra in Multiattribute Attitude Models In Journal of Marketing Research (1975)
Author(s): James Bettman, Noel Capon, Richard Lutz

Persuasive Effects of Sales Messages Developed from Interaction Process Analysis In Journal of Applied Psychology (1975)
Author(s): Noel Capon

Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity In Journal of Consumer Research (1975)
Author(s): James Bettman, Noel Capon, Richard Lutz

Decision Systems Analysis in Industrial Marketing In Industrial Marketing Management (1975)
Author(s): Noel Capon, James Hulbert

Information Processing in Attitude Formation and Change In Communication Research (1975)
Author(s): James Bettman, Noel Capon, Richard Lutz

Pricing and Forecasting in an Oligopoly Firm In Journal of Management Studies (1975)
Author(s): Noel Capon, John Farley, James Hulbert

The Sleeper Effect: An Awakening In Public Opinion Quarterly (1973)
Author(s): Noel Capon, James Hulbert

Interpersonal Communication in Marketing: An Overview In Journal of Marketing Research (1972)
Author(s): James Hulbert, Noel Capon

Industrial Purchasing Behavior: A Reappraisal In Journal of Business Administration (1972)
Author(s): Noel Capon, Morris Holbrook, James Hulbert

Mechanism of the Pyrolysis of 3-Bromopentane In Transactions of the Faraday Society (1967)
Author(s): Noel Capon, Allan Maccoll, R. Ross

The Arden Company (Spanish Translation): Summer 2012
Author(s): Noel Capon, Martin Schleicher

Hausser Food Products Company (Spanish Translation): Summer 2012
Author(s): Noel Capon

Bowen Industries : Fall 2008
Author(s): Noel Capon

Key Account Management at Siemens: The Executive Relationship Program: Fall 2012
Author(s): Noel Capon , Christian Wallner

Children's Press: Spring 2012
Author(s): Noel Capon, Robert Dewar

Vinataxi: Summer 2009
Author(s): Noel Capon

The Arden Company: Spring 2010
Author(s): Noel Capon

The Mass Transit Railway in Hong Kong: Summer 2009
Author(s): Noel Capon

The Case Method in Marketing Management: Fall 2008
Author(s): Noel Capon

SonicCD: Future Growth Strategy: Fall 2009
Author(s): Noel Capon

ICI Fibres Ltd.: Fall 2009
Author(s): Noel Capon

Ryanair: Fall 2009
Author(s): Noel Capon

Flat World Knowledge: Summer 2008
Author(s): Noel Capon

Managing Marketing in the 21st Century: Fall 2008
Author(s): Noel Capon

Hausser Food Products Company: Spring 2008
Author(s): Noel Capon

Newlines Airways (A & B): Spring 2008
Author(s): Noel Capon, Julian Cook

Managing Marketing in the 21st Century (2011)
Author(s): Noel Capon

Marketing for China's Managers: Current and Future (2011)
Author(s): Noel Capon, W. Burgers, Yuhuang Zheng

Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition (2011)
Author(s): Noel Capon, Gary Tubridy

Strategic Account Strategy (2011)
Author(s): Noel Capon

Capon's Marketing Framework: Student Study Guide (2010)
Author(s): Noel Capon, Andy J. Yap

Managing Marketing in the 21st Century (2010)
Author(s): Noel Capon, James Hulbert

Marketing for China's Managers: Current and Future (2010)
Author(s): Noel Capon, W. Burgers

Marketing Mastery: Your Key to Success (2010)
Author(s): Noel Capon, Dave Basarab

Capon's Marketing Framework (2009)
Author(s): Noel Capon

Managing Marketing in the 21st Century (2009)
Author(s): Noel Capon, James Hulbert

Managing Global Accounts: Nine Critical Factors for a World-Class Program (2008)
Author(s): Noel Capon, Dave Potter, Fred Schindler

Managing Marketing in the 21st Century: Student Study Guide (2008)
Author(s): Noel Capon, Andy J. Yap

Managing Marketing in the 21st Century (2007)
Author(s): Noel Capon, James Hulbert

The Marketing Mavens (2007)
Author(s): Noel Capon

The Virgin Marketer (2007)
Author(s): Noel Capon

Marketing Management in the 21st Century (2003)
Author(s): Noel Capon, James Hulbert, W. Burgers

Total Integrated Marketing: Breaking the Bounds of the Function (2003)
Author(s): James Hulbert, Noel Capon, Nigel Piercy

Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset (2001)
Author(s): Noel Capon

Marketing Management in the 21st Century (2001)
Author(s): Noel Capon, James Hulbert

The Asian Marketing Case Book (1999)
Author(s): Noel Capon, Wilfried VanHonacker

Toward an Integrative Explanation of Corporate Financial Performance (1996)
Author(s): Noel Capon, John Farley, Scott Hoenig

Planning the Development of Builders, Leaders, and Managers for 21st Century Business: Curriculum Change at Columbia Business School (1996)
Author(s): Noel Capon

Toward an Integrative Explanation of Corporate Financial Performance (1996)
Author(s): Noel Capon, John Farley, Scott Hoenig

The Marketing of Financial Services: A Book of Cases (1992)
Author(s): Noel Capon

Corporate Strategic Planning (1988)
Author(s): Noel Capon, John Farley, James Hulbert