Olivier Toubia

Glaubinger Professor of Business

Marketing

PhD, Massachusetts Institute of Technology, 2004

Joined CBS in 2004

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Olivier Toubia

Office
522 Uris

Phone
212-854-8243

E-mail
ot2107@columbia.edu

Fax
212-854-7647

Teaching and research interest

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer-Centric Innovation and the core marketing course, in the MBA and Executive MBA programs. He received his MS in Operations Research and PhD in Marketing from MIT.

Honors and awards

  • 2005, John A. Howard Award
    Toubia, Olivier, John R. Hauser, and Rosanna Garcia (2005), Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.
  • 2005, Frank Bass Award
    Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
  • 2003, John Little Best Paper Award
    Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
  • 2004, Paul Green Award Finalist
    Toubia, Olivier, John R. Hauser, and Duncan I. Simester (2004), Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis, Journal of Marketing Research, vol. XLI, p. 116-131.
  • 2007, MSI Young Scholar
    invited to the 2007 Marketing Science Institute Young Scholars Conference
  • 2006, John Little best paper award.
    Toubia, Olivier (2006), "Idea generation, Creativity, and Incentives," Marketing Science, 25(5).

Chapters

New Product Development In The Handbook of Technology Management, vol. 1 (2010)
Author(s): Olivier Toubia

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Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design In Conjoint Measurement: Methods and Applications, 4th edition (2008)
Author(s): Olivier Toubia

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Journal articles

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters In Management Science (2013)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

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Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? In Marketing Science (2013)
Author(s): Olivier Toubia, Andrew Stephen

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Measuring Consumer Preferences Using Conjoint Poker In Marketing Science (2012)
Author(s): Olivier Toubia, Martijn De Jong, Daniel Stieger, Johann Fueller

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Deriving Value from Social Commerce Networks In Journal of Marketing Research (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Olivier Toubia

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Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets In Journal of Marketing Research (2010)
Author(s): John Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura

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The Silver Lining Effect: Formal Analysis and Experiments In Management Science (2009)
Author(s): Peter Jarnebrant, Olivier Toubia, Eric Johnson

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Explaining the Power-Law Degree Distribution in a Social Commerce Network In Social Networks (2009)
Author(s): Andrew Stephen, Andrew T. Stephen, Olivier Toubia

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Marketing and Innovation Management: An Integrated Perspective In Foundations and Trends in Marketing (2009)
Author(s): Elie Ofek, Olivier Toubia

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Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008)
Author(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

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Adaptive Idea Screening Using Consumers In Marketing Science (2007)
Author(s): Olivier Toubia

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A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation In Marketing Science (2007)
Author(s): Olivier Toubia

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Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires In IEEE Transactions on Knowledge and Data Engineering (2007)
Author(s): Jacob Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert

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On Managerially Efficient Experimental Designs In Marketing Science (2007)
Author(s): Olivier Toubia, John Hauser

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Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application In Marketing Science (2007)
Author(s): Olivier Toubia, John Hauser, Rosanna Garcia

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Idea Generation, Creativity, and Incentives In Marketing Science (2006)
Author(s): Olivier Toubia

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The Impact of Utility Balance Endogeneity in Conjoint Analysis In Marketing Science (2005)
Author(s): John Hauser, Olivier Toubia

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Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis In Journal of Marketing Research (2004)
Author(s): John Hauser, Duncan Simester, Olivier Toubia

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Fast Polyhedral Adaptive Conjoint Estimation In Marketing Science (2003)
Author(s): Olivier Toubia, Duncan Simester, John Hauser, Ely Dahan

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CaseWorks

A Lead User Template: Unlocking the Value of PWD: Spring 2013
Author(s): Nithya Raman , Olivier Toubia

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Deal or No Deal? Pricing Strategies for the Subprime Auto Buyer GM: Spring 2011
Author(s): Trevor Harris, Olivier Toubia

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Cheyef Halak: Driving Social Change in Lebanon: Summer 2012
Author(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia

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Word-of-Mouth Marketing: SheSpeaks: Fall 2010
Author(s): Olivier Toubia

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VerTerra: Fall 2009
Author(s): Olivier Toubia

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Montclair Video: Spring 2010
Author(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia

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Glaubinger Tree Farm: Spring 2010
Author(s): Olivier Toubia

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SoleMates (A&B): Winter 2007
Author(s): Olivier Toubia

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Bugaboo International: Fall 2008
Author(s): Jonathan Levav, Olivier Toubia

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Working Papers

Affect as an Ordinal System of Utility Assessment (2014)
Author(s): Michel Tuan Pham, Olivier Toubia, Leonard Lee

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Idea Generation, Creativity, and Prototypicality Working paper (2014)
Author(s): Olivier Toubia, Oded Netzer

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Fostering Consumer Performance in Idea Generation: Customizing the Task Structure Based on Consumer Knowledge (2013)
Author(s): Lan Luo, Olivier Toubia

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Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers Faculty & Research Working Paper (2010)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

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Forthcoming Articles

Improving Penetration Forecasts Using Social Interactions Data In Management Science (2014)
Author(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia

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