Detail

Professor Toubia's research focuses on various aspects of innovation and new product development, including idea generation, idea screening, preference measurement, and the diffusion of innovation. He is the winner of two John Little best paper awards, the Frank Bass outstanding dissertation award, and the John Howard dissertation award. Toubia teaches New Product Development in the MBA and Executive MBA programs.

• 2005, John A. Howard Award
  Toubia, Olivier, John R. Hauser, and Rosanna Garcia (2005), Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.
• 2005, Frank Bass Award
  Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
• 2003, John Little Best Paper Award
  Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
• 2004, Paul Green Award Finalist
  Toubia, Olivier, John R. Hauser, and Duncan I. Simester (2004), Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis, Journal of Marketing Research, vol. XLI, p. 116-131.
• 2007, MSI Young Scholar
  invited to the 2007 Marketing Science Institute Young Scholars Conference
• 2006, John Little best paper award.
  Toubia, Olivier (2006), "Idea generation, Creativity, and Incentives," Marketing Science, 25(5).

• Fall 2009
  New Product Development
  
• Spring 2009
  Managing Marketing Programs
  
• Fall 2008
  New Product Development
  
New Product Development (Master Class)

• Fall 2007
  New Product Development
  
New Product Development (Master Class)

• Spring 2007
  New Product Development
  
• Fall 2006
  NEW PRODUCT DEVELOPMENT
  

Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design In Conjoint Measurement: Methods and Applications, 4th edition (2008) Coauthor(s): Olivier Toubia

Explaining the Power-Law Degree Distribution in a Social Commerce Network In Social Networks (2010) Coauthor(s): Andrew Stephen, Olivier Toubia

The Silver Lining Effect: Formal Analysis and Experiments In Management Science (2009) Coauthor(s): Peter Jarnebrant, Olivier Toubia, Eric Johnson

Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008) Coauthor(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

Adaptive Idea Screening Using Consumers In Marketing Science (2007) Coauthor(s): Olivier Toubia

A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation In Marketing Science (2007) Coauthor(s): Olivier Toubia

Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires In IEEE Transactions on Knowledge and Data Engineering (2007) Coauthor(s): Jacob Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert

On Managerially Efficient Experimental Designs In Marketing Science (2007) Coauthor(s): Olivier Toubia, John Hauser

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application In Marketing Science (2007) Coauthor(s): Olivier Toubia, John Hauser, Rosanna Garcia

Idea Generation, Creativity, and Incentives In Marketing Science (2006) Coauthor(s): Olivier Toubia

The Impact of Utility Balance Endogeneity in Conjoint Analysis In Marketing Science (2005) Coauthor(s): John Hauser, Olivier Toubia

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis In Journal of Marketing Research (2004) Coauthor(s): John Hauser, Duncan Simester, Olivier Toubia

Fast Polyhedral Adaptive Conjoint Estimation In Marketing Science (2003) Coauthor(s): Olivier Toubia, Duncan Simester, John Hauser, Ely Dahan

Viral Marketing: A Large-Scale Field Experiment In Working Paper (2009) Coauthor(s): Olivier Toubia, Andrew Stephen, Aliza Freud

Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets In Journal of Marketing Research (2010) Coauthor(s): Olivier Toubia

Deriving Value from Social Commerce Networks In Journal of Marketing Research (2008) Coauthor(s): Andrew Stephen, Olivier Toubia