Detail

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer-Centric Innovation and the core marketing course, in the MBA and Executive MBA programs. He received his MS in Operations Research and PhD in Marketing from MIT.

• 2005, John A. Howard Award
  Toubia, Olivier, John R. Hauser, and Rosanna Garcia (2005), Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.
• 2005, Frank Bass Award
  Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
• 2003, John Little Best Paper Award
  Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), Fast Poly-hedral Adaptive Conjoint Estimation, Marketing Science, 22, 3.
• 2004, Paul Green Award Finalist
  Toubia, Olivier, John R. Hauser, and Duncan I. Simester (2004), Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis, Journal of Marketing Research, vol. XLI, p. 116-131.
• 2007, MSI Young Scholar
  invited to the 2007 Marketing Science Institute Young Scholars Conference
• 2006, John Little best paper award.
  Toubia, Olivier (2006), "Idea generation, Creativity, and Incentives," Marketing Science, 25(5).

• Summer 2013
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Spring 2013
  Customer Centric Innovation (EMBA)
  Managing Marketing Programs (MBA)
  
• Summer 2011
  Managing Marketing Programs (MBA)
  
• Spring 2011
  Managing Marketing Programs (MBA)
  
• Fall 2011
  Customer Centric Innovation (EMBA)
  
• Summer 2010
  Managing Marketing Programs (MBA)
  
• Spring 2010
  (PhD) Analytical Models (PHD)
  Managing Marketing Programs (MBA)
  
• Fall 2010
  New Product Development (EMBA)
  
• Spring 2009
  Managing Marketing Programs (MBA)
  
• Fall 2009
  New Product Development (EMBA)
  

New Product Development In The Handbook of Technology Management, vol. 1 (2010)
Author(s): Olivier Toubia

Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design In Conjoint Measurement: Methods and Applications, 4th edition (2008)
Author(s): Olivier Toubia

Measuring Consumer Preferences Using Conjoint Poker In Marketing Science (2012)
Author(s): Olivier Toubia, Martijn De Jong, Daniel Stieger, Johann Fueller

Deriving Value from Social Commerce Networks In Journal of Marketing Research (2010)
Author(s): Andrew T. Stephen, Olivier Toubia

Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets In Journal of Marketing Research (2010)
Author(s): John Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura

The Silver Lining Effect: Formal Analysis and Experiments In Management Science (2009)
Author(s): Peter Jarnebrant, Olivier Toubia, Eric Johnson

Explaining the Power-Law Degree Distribution in a Social Commerce Network In Social Networks (2009)
Author(s): Andrew T. Stephen, Olivier Toubia

Marketing and Innovation Management: An Integrated Perspective In Foundations and Trends in Marketing (2009)
Author(s): Elie Ofek, Olivier Toubia

Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008)
Author(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

Adaptive Idea Screening Using Consumers In Marketing Science (2007)
Author(s): Olivier Toubia

A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation In Marketing Science (2007)
Author(s): Olivier Toubia

Eliciting Consumer Preferences using Robust Adaptive Choice Questionnaires In IEEE Transactions on Knowledge and Data Engineering (2007)
Author(s): Jacob Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert

On Managerially Efficient Experimental Designs In Marketing Science (2007)
Author(s): Olivier Toubia, John Hauser

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application In Marketing Science (2007)
Author(s): Olivier Toubia, John Hauser, Rosanna Garcia

Idea Generation, Creativity, and Incentives In Marketing Science (2006)
Author(s): Olivier Toubia

The Impact of Utility Balance Endogeneity in Conjoint Analysis In Marketing Science (2005)
Author(s): John Hauser, Olivier Toubia

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis In Journal of Marketing Research (2004)
Author(s): John Hauser, Duncan Simester, Olivier Toubia

Fast Polyhedral Adaptive Conjoint Estimation In Marketing Science (2003)
Author(s): Olivier Toubia, Duncan Simester, John Hauser, Ely Dahan

A Lead User Template: Unlocking the Value of PWD: Spring 2013
Author(s): Nithya Raman , Olivier Toubia

Deal or No Deal? Pricing Strategies for the Subprime Auto Buyer GM: Spring 2011
Author(s): Trevor Harris, Olivier Toubia

Cheyef Halak: Driving Social Change in Lebanon: Summer 2012
Author(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia

Word-of-Mouth Marketing: SheSpeaks: Fall 2010
Author(s): Olivier Toubia

VerTerra: Fall 2009
Author(s): Olivier Toubia

Montclair Video: Spring 2010
Author(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia

Glaubinger Tree Farm: Spring 2010
Author(s): Olivier Toubia

SoleMates (A&B): Winter 2007
Author(s): Olivier Toubia

Bugaboo International: Fall 2008
Author(s): Jonathan Levav, Olivier Toubia

Affective Evaluations Are More Ordinal Working Paper (2011)
Author(s): Olivier Toubia, Michel Tuan Pham

Identifying Active Members in Viral Marketing Campaigns Working Paper (2011)
Author(s): Olivier Toubia

Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers Faculty & Research Working Paper (2010)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

Affective Evaluations Are More Ordinal Working Paper (2010)
Author(s): Michel Tuan Pham, Olivier Toubia, Ali Faraji Rad, Leonard Lee

Improving Diffusion Forecasts Using Social Interactions Data Working Paper (2009)
Author(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia

A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models (2008)
Author(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters In Management Science (2013)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

Intrinsic versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter? In Marketing Science (2011)
Author(s): Olivier Toubia, Andrew Stephen