William Pietersen

Professor of the Practice of Management

Management

Faculty Member

Executive Education

BA, LLB, Rhodes, 1960; MA, Oxford, 1963

Joined CBS in 1996

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William Pietersen

Office
4th fl. Armstrong

Phone
212-426-5603

E-mail
wgp3@columbia.edu

Fax
212-426-5604

Teaching and research interest

<p>Willie Pietersen was raised in South Africa, and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career. Over a period of twenty years he served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana and Sterling Winthrop''s Consumer Health Group.</p> <p>In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Graduate School of Business. He specializes in strategy and the leadership of change, and his methods and ideas, especially Strategic Learning, are widely applied within Columbia''s executive education programs, and also in numerous corporations.</p> <p>He has served as a teacher and advisor to many global companies, including Aviva, Bausch &amp; Lomb, Boeing, Chubb Corp., Deloitte, DePuy, Ericsson, ExxonMobil, Henry Schein, Inc., Novartis, SAP and also the Girl Scouts of the USA.</p>

Courses taught

Books

Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage (2010)
Author(s): William Pietersen

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Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance (2002)
Author(s): William Pietersen

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Working Papers

Strategic Learning: A Leadership Process for Creating and Implementing Breakthrough Strategies Working paper (2005)
Author(s): William Pietersen

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Strategy: In Search of a Method Working Paper (2005)
Author(s): William Pietersen

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