Tahra Millan is an associate adjunct professor in the Columbia Business School and marketing consultant and guest presenter for arts & entertainment throughout the U.S. Formerly the Sr. Director of Strategic Marketing for the corporate offices of Blue Man Group, a global live entertainment organization, she developed Blue Man Group’s digital marketing and communications arm supporting Blue Man’s theatrical productions in New York City, Boston, Chicago, Orlando at Universal Orlando, Las Vegas, Tokyo and Berlin. Prior to Blue Man Group, she served as Director of Development and Marketing at the Lower Manhattan Cultural Council. Working for a not-for-profit cultural arts organization, she oversaw federal, foundation, corporate and individual fundraising and managed strategic communications and marketing efforts. In partnership with the Downtown Alliance, Professor Millan developed the initial concept and proposal for Re: Construction, a downtown-based public art program coupling the visual arts with construction sites. Professor Millan began her career working for the Broadway industry. At the Broadway League, the national trade association for the commercial theatre industry, she spearheaded the industry’s first economic recovery campaign stemming from the events of September 11, 2001 and established the industry’s first multilingual website. She has worked on numerous major industry events including the American Theatre Wing’s Tony Awards and Kids’ Night on Broadway. Professor Millan also worked for an Omnicom-owned entertainment advertising agency, Serino Coyne, where she continued her work in developing industry-wide projects and sales promotions. Professor Millan has presented her work at New York University, Columbia University, and national trade conferences. She earned her B.F.A. in Drama from Tisch School of the Arts, New York University and an M.A. from the Program in Arts Administration at Teachers College, Columbia University. While at Teachers College, she served as the Enid Morse Fellow focusing on education marketing and evaluation at Cooper-Hewitt National Design Museum.