Fac Staff Detail

Professor Ansari's research address customer relationship management, customization of marketing activities and product recommendations over the Internet, Social networks modeling and Bayesian modeling of consumer actions. Prior to joining Columbia in 1996, Ansari was with the university of British Columbia, Canada.

Ansari has several publications in leading journals in marketing and allied fields. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics and Psychometrika. Ansari is the recipient of the Paul Green Award from the American Marketing Association (1994) for his work on ecustomization, His other work has been nominated for the O'Dell Award (2005 and 2007), Paul Green Award (2003 and 2008) and the Long Term Impact Award from the INFORMS society for Marketing Science (2009). Ansari serves as an Associate Editor for Management Science and Quantitative Marketing and Economics, and is on the editorial board of Marketing Science.

Professor Ansari teaches the core marketing course and PhD courses on empirical modeling and Bayesian methods in marketing. He is the recipient of the Dean's Award for Teaching Excellence (2009).

• Dean's Award for Teaching Excellence 2009
  For teaching in the core curriculum
• Paul E. Green Award, 2003
  Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
• Finalist for the INFORMS Society for Marketing Science Long Term Impact Award, 2009
  Manchanda, P., A. Ansari and S. Gupta, (1999), "The Shopping Basket: A Model for Multi-Category Purchase Incidence Decisions," Marketing Science, 18, 95-114
• Finalist for the Paul E. Green Award, 2008
  Ansari A., C. Mela and S. Neslin (2008) "Customer Channel Migration," Journal of Marketing Research. February. 45, 60-76
• Finalist for the William F. O'Dell Award, 2007
  Ansari, A. and C. Mela (2003) "E-Customization," Journal of Marketing Research, 131-146
• Finalist for the William F. O'Dell Award, 2005
  Ansari, A., S. Essegaier and R. Kohli, (2000), "Internet Recommendation Systems," Journal of Marketing Research, 363-375
• Finalist for the Paul E. Green Award, 2002
  Andrews, R., A. Ansari, and I. Currim (2002) "Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Part-Worth Recovery," Journal of Marketing Research, 87-98

• Spring 2013
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Spring 2012
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Summer 2011
  (PhD) Bayesian Modeling & Computation (PHD)
  Marketing Strategy (EMBA)
  
• Spring 2011
  Managing Marketing Programs (MBA)
  
• Spring 2010
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Spring 2009
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Fall 2009
  (PhD) Bayesian Modeling & Computation (PHD)
  Marketing Strategy (EMBA)
  

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach In Quantitative Marketing and Economics (2012)
Author(s): Asim Ansari, Ricardo Montoya, Oded Netzer

Modeling Multiple Relationships in Social Networks In Journal of Marketing Research (2011)
Author(s): Asim Ansari, Oded Koenigsberg, Florian Stahl

Customer Channel Migration In Journal of Marketing Research (2008)
Author(s): Asim Ansari, Carl Mela, Scott Neslin

Consumers' Price Sensitivities Across Complementary Categories In Management Science (2007)
Author(s): Sri Devi Duvvuri, Asim Ansari, Sunil Gupta

A Model of Consumer Learning for Service Quality and Usage In Journal of Marketing Research (2007)
Author(s): Raghuram Iyengar, Asim Ansari, Sunil Gupta

Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach In Quantitative Marketing and Economics (2006)
Author(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi

Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis In Psychometrika (2006)
Author(s): Asim Ansari, Raghuram Iyengar

Leveraging Information Across Categories In Quantitative Marketing and Economics (2003)
Author(s): Raghuram Iyengar, Asim Ansari

E-Customization In Journal of Marketing Research (2003)
Author(s): Asim Ansari, Carl Mela

Choice and the Internet: From Clickstream to Research Stream In Marketing Letters (2002)
Author(s): Randolph Bucklin, James Lattin, Asim Ansari, Eloise Coupey, John Little, Carl Mela, Alan Montgomery, Joel Steckel, David Bell

Heterogeneous Factor Analysis Models: A Bayesian Approach In Psychometrika (2002)
Author(s): Asim Ansari, Kamel Jedidi, Laurette Dube

Hierachical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparision of Fit, Prediction, and Part-Worth Recovery In Journal of Marketing Research (2002)
Author(s): Rick Andrews, Asim Ansari, Imran Currim

Internet Recommendation Systems In Journal of Marketing Research (2000)
Author(s): Asim Ansari, Skander Essegaier, Rajeev Kohli

A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models In Marketing Science (2000)
Author(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal

Bayesian Factor Analysis for Multilevel Binary Observations In Psychometrika (2000)
Author(s): Asim Ansari, Kamel Jedidi

The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision In Marketing Science (1999)
Author(s): Puneet Manchanda, Asim Ansari

The Max-Min-Min Principle of Product Differentiation In Journal of Regional Science (1998)
Author(s): Asim Ansari, Nicholas Economides, Joel Steckel

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants In Marketing Letters (1997)
Author(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel

Pricing a Bundle of Products and Services: The Case of Nonprofits In Journal of Marketing Research (1996)
Author(s): Asim Ansari, S. Siddarth, Charles Weinberg

A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables In Marketing Letters (1995)
Author(s): Asim Ansari, K. Bawa, Avijit Ghosh

Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction In Journal of Consumer Research (1994)
Author(s): Jacob Jacoby, James Jaccard, Imran Currim, Alfred Kuss, Asim Ansari, Tracy Troutman

Competitive Positioning in Markets with Nonuniform Preferences In Marketing Science (1994)
Author(s): Asim Ansari, Nicholas Economides, Avijit Ghosh

Cheyef Halak: Driving Social Change in Lebanon: Summer 2012
Author(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia

Building a Social Network for Success (2012)
Author(s): L Bremer, Asim Ansari, Florian Stahl, Mark Heitmann

A Bayesian Semi-parametric Approach for Endogeneity and Heterogeneity in Choice Models (2011)
Author(s): Yang Li, Asim Ansari

Dynamic Targeted Pricing in B2B Settings Research Paper No. 11–5 (2011)
Author(s): Jonathan Zhang, Oded Netzer, Asim Ansari

Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights Working paper (2010)
Author(s): Martin Zemborain, Gita Johar, Asim Ansari

Bayesian Multinomial Processing Tree Models Working Paper (2010)
Author(s): Asim Ansari, Marc Vanhuele

Generalized Customer Base Models for Non-Contractual Settings (2007)
Author(s): Asim Ansari, Raghuram Iyengar, Peter Fader

Multicategory Brand Effects (2000)
Author(s): Puneet Manchanda, Asim Ansari, Sunil Gupta

Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach (1999)
Author(s): L. Dube, Kamel Jedidi, Asim Ansari