Dr. Joseph Plummer is an adjunct professor in the Columbia Business School and Senior Associate at Olson Zaltman Associates. He is co-author of The OnLine Advertising Playbook focusing on the emergence of the internet as a marketing platform. Prior to teaching at Columbia Business School, Dr. Plummer was EVP at McCann Worldgroup, Vice Chairman at DMB & B, EVP at Young & Rubicam, and SVP at Leo Burnett. He was also a managing director at Paine Webber/Y&R Ventures, and Chief Research Officer at the Advertising Research Foundation. Dr. Plummer is a board member of Mediaadvisory Partners LLC, Zogby International, Voxpop Investing, AdSafe, Innerscope Research, Inc., and C3 Research. Previously he was a board director of Sunstus, Audits & Surveys. McCann Worldgroup, DMB & B, and Young & Rubicam. He was a member of the Board of Trustees at his alma mater Westminster College, where he earned his BA; and on the Presidents Council at the Ohio State University where he received his Masters and PhD degrees. In addition to The OnLine Advertising Playbook, Dr. Plummer has published more than twenty-five articles in journals, written over twenty chapters for books and been the editor of The Journal of Advertising Research. He was selected Distinguished Marketing Practitioner by the Association of Marketing Science in 2007. This year Dr. Plummer received the distinguished Lifetime Achievement Award from the Advertising Research Foundation.