Eva Ascarza is an Assistant Professor of Marketing at Columbia Business School. She is a marketing modeler who uses tools from statistics and economics to answer marketing questions. Her main research areas are customer analytics and pricing in the context of subscription businesses. She specializes in understanding and predicting changes in customer behavior, such as customer retention and usage. Another stream of her research focuses on developing statistical methodologies to be used by marketing practitioners. Professor Ascarza teaches the Core Marketing Strategy course.
Eva Ascarza
Assistant Professor
Ph.D. Marketing, London Business School, 2009 (MS, 2006); MS, (Economics and Finance), University of Navarra, 2004; BS (Mathematics) University of Zaragoza, 2001
Joined CBS in 2010
Office
524 Uris
Phone
212-851-4120
E-mail
ea2495@columbia.edu
Fax
212-854-7647
Teaching and research interest
Courses taught
- Spring 2013
Marketing Strategy (EMBA)
- Fall 2012
Marketing Strategy (MBA)
Marketing Strategy (EMBA)
- Fall 2011
Marketing Strategy (MBA)
Marketing Strategy (EMBA)
- Fall 2010
Marketing Strategy (MBA)