Don Sexton

Professor

Marketing

Director

Center for International Business Education and Research

BA, Wesleyan, 1963; MBA, University of Chicago, 1965; PhD, 1970

Joined CBS in 1966

Download Curriculum Vitae (PDF)

Don Sexton

Office
316 Uris

Phone
212-854-3477

E-mail
des5@columbia.edu

Fax
212-219-8765

Teaching and research interest

Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

Chapters

Building China's Global Brands In Brand Management in Emerging Markets: Theories and Practices (2014)
Author(s): Don Sexton

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Determining Marketing Accountability: Applying Economics and Finance to Marketing In Proceedings of 9th International Marketing Trends Conference (2009)
Author(s): Don Sexton, Kamal Sen, Venu Gorti

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Journal articles

Maximizing the Value of a Business: Using the Right Metrics In Business and Economics Journal (2014)
Author(s): Don Sexton

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Organizing for Marketing ROI In Effective Executive (2010)
Author(s): Don Sexton

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Determining Marketing Accountability In Journal of Marketing Trends (2010)
Author(s): Don Sexton, Kamal Sen, Venu Gorti

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Be Precisely Effective, Part II In Strategic Marketing (2010)
Author(s): Don Sexton

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Be Precisely Effective, Part I In Strategic Marketing (2010)
Author(s): Don Sexton

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Competing with Customer Value Added In Effective Executive (2010)
Author(s): Don Sexton

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What's Your Marketing ROI? In Strategic Marketing (2010)
Author(s): Don Sexton

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Achieving Marketing Nirvana In The Advertiser (an ANA publication) (2009)
Author(s): Don Sexton

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Branding: Get Your Basics Right In Oman Economic Review (2005)
Author(s): Don Sexton

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Building the Brand Scorecard In The Advertiser (2005)
Author(s): Don Sexton

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Building Global Brands In The Advertiser (1997)
Author(s): Don Sexton

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A Cluster Analytic Approach to Market Response Functions In Journal of Marketing Research (1974)
Author(s): Don Sexton

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A Microeconomic Model of the Effects of Advertising In The Journal of Business (1972)
Author(s): Don Sexton

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CaseWorks

Hyundai (A, B, C, and D): Spring 2010
Author(s): Don Sexton

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Books

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used (2009)
Author(s): Don Sexton

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Branding 101: How to Build the Most Valuable Asset of Any Business (2008)
Author(s): Don Sexton

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Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them (2006)
Author(s): Don Sexton

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Marketing and Management Science (1970)
Author(s): William A. Clark, Don Sexton

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Working Papers

Marketing Cubed: The New Marketing Revolution Working paper (2011)
Author(s): Don Sexton, Shailendra Ghorpadeh

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Branding Strategies and Tactics of Chinese and Indian Firms Working paper (2010)
Author(s): Don Sexton

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