Fac Staff Detail

Professor Gordon's research focuses on competitive pricing, dynamic oligopoly, product innovation and replacement, new product development and design, and market structure. More generally, he is interested in empirical industrial organization and the application of structural econometric models. His dissertation received the Alden G. Clayton Dissertation Award from the Marketing Science Institute. Professor Gordon teaches Pricing Strategy in the MBA and Executive MBA programs.

• 2006 Alden G. Clayton Award
  Recognizes the best doctoral dissertations on subjects related to marketing.
• 2006 Center for Analytical Research in Technology Dissertation Award
  For studying new research questions at the intersection of business and technology.
• 2009 John D. C. Little Best Paper Award (Winner)
  Awarded annually to the best paper published in marketing in Management Science or Marketing Science.
• 2010 Management Science Meritorious Service Award
  Management Science Meritorious Service Award 2010
• 2009 Frank M. Bass Award (Finalist)
  Awarded annually to the best paper published in marketing in Management Science or Marketing Science based on a Ph.D. dissertation.

• Spring 2012
  Pricing Strategies (EMBA)
  Pricing Strategies (MBA)
  
• Spring 2011
  Pricing Strategies (EMBA)
  Pricing Strategies (MBA)
  
• Spring 2010
  Pricing Strategies (EMBA)
  Pricing Strategies (MBA)
  
• Spring 2009
  Pricing Strategies (EMBA)
  Pricing Strategies (MBA)
  
• Fall 2009
  Pricing Strategies (EMBA)
  

Advertising Effects in Presidential Elections In Marketing Science (2013)
Author(s): Brett Gordon, Wesley Hartmann

Marketing and Politics: Models, Behavior, and Policy Implications In Marketing Letters (2012)
Author(s): Brett Gordon, Mitch Lovett, Roni Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky

Competitive Strategy for Open Source Software In Marketing Science (2011)
Author(s): Vineet Kumar, Brett Gordon, Kannan Srinivasan

Does AMD spur Intel to innovate more? In Journal of Political Economy (2011)
Author(s): Brett Gordon, Ronald Goettler

Foreword—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics In Marketing Science (2011)
Author(s): Brett Gordon, Raphael Thomadsen, Eric Bradlow, Jean-Pierre Dubé, Richard Staelin

A New Approach to Estimating the Production Function for Housing In American Economic Review (2010)
Author(s): Dennis Epple, Brett Gordon, Holger Seig

Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models In Journal of Regional Science (2010)
Author(s): Dennis Epple, Brett Gordon, Holger Seig

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry In Marketing Science (2009)
Author(s): Brett Gordon

Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions In Marketing Letters (2008)
Author(s): Bart Bronnenberg, J. P. Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Gunter Hitsch, Han Hong, Baohong Sun

iLab Solutions, LLC: Spring 2010
Author(s): Brett Gordon

Political Advertising and the Electoral College Working paper (2012)
Author(s): Brett Gordon, Wesley Hartmann

Competition and Product Innovation in Dynamic Oligopoly Working paper (2012)
Author(s): Ronald Goettler, Brett Gordon

A Dynamic Structural Model of Addiction, Evaluating Cigarette Taxes Working Paper (2012)
Author(s): Brett Gordon, Baohong Sun

Advertising Competition in Presidential Elections (2012)
Author(s): Brett Gordon, Wesley Hartmann

An Empirical Study of National vs. Local Pricing under Multi-market Competition (2012)
Author(s): Yang Li, Brett Gordon, Oded Netzer

Does price elasticity vary with economic growth? A cross-category analysis In Journal of Marketing Research (2012)
Author(s): Brett Gordon, Avi Goldfarb, Yang Li