Fac Staff Detail

Currently a visiting professor, Miklos Sarvary is joining the Marketing division to become the faculty lead for the Media Program at Columbia Business School. Miklos' broad research agenda focuses on information and knowledge marketing. His most recent papers focus on user-generated content, social network competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he worked on media and telecommunications competition. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Miklos is visiting from INSEAD where he is the GlaxoSmithKline Chaired Professor of Corporate Innovation. Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM.

• Spring 2013
  (PhD) Analytical Models (PHD)
  

Cultural Evolution in a Population of Heterogeneous Agents In Complex Networks of Economic Interactions: Essays in Agent-Based Economics and Econophysics (2006)
Author(s): Gábor Fáth, Miklos Sarvary

Multimarket and Global Diffusion In New-Product Diffusion Models (2000)
Author(s): Marnik Dekimpe, Philip M. Parker, Miklos Sarvary

"Bricks & Clicks": The Impact of Product Returns on the Strategies of Multi-Channel Retailers In Marketing Science (2011)
Author(s): Elie Ofek, Zsolt Katona, Miklos Sarvary

Advertising to a Social Network In Quantitative Marketing and Economics (2011)
Author(s): Peter Zubcsek, Miklos Sarvary

Network Effects and Personal Influences: The Diffusion of an Online Social Network In Journal of Marketing Research (2011)
Author(s): Zsolt Katona, Peter Zubcsek, Miklos Sarvary

The Race for Sponsored Links: Bidding Patterns for Search Advertising In Marketing Science (2010)
Author(s): Zsolt Katona, Miklos Sarvary

How Incumbent Firms Foster Consumer Expectations, Delay Launch but Still Win the Markets for Next Generation Products In Quantitative Marketing and Economics (2009)
Author(s): Sumitro Banerjee, Miklos Sarvary

Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High In Journal of Consumer Research (2009)
Author(s): Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay, Miklos Sarvary

Content vs. Advertising: The Impact of Competition on Media Firm Strategy In Marketing Science (2009)
Author(s): David Godes, Elie Ofek, Miklos Sarvary

Efficient Take-Back Legislation In Production and Operations Management (2009)
Author(s): Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove

Network Formation and the Structure of the Commercial World Wide Web In Marketing Science (2008)
Author(s): Zsolt Katona, Miklos Sarvary

Remanufacturing as a Marketing Strategy In Management Science (2008)
Author(s): Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove

Competitive Pricing of Information: A Longitudinal Experiment In Journal of Marketing Research (2007)
Author(s): Markus Christen, Miklos Sarvary

News Consumption and Media Bias In Marketing Science (2007)
Author(s): Yi Xiang, Miklos Sarvary

A Renormalization Group Theory of Cultural Evolution In Physica A (2005)
Author(s): Miklos Sarvary, Gábor Fáth

Pricing Practices and Firms' Market Power in International Cellular Markets In International Journal of Research in Marketing (2004)
Author(s): Dana Nunn, Miklos Sarvary

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle In Quantitative Marketing and Economics (2004)
Author(s): Barbara Deleersnyder, Marnik Dekimpe, Miklos Sarvary, Philip M. Parker

Adoption Dynamics in Buyer-Side Exchanges In Quantitative Marketing and Economics (2003)
Author(s): Gábor Fáth, Miklos Sarvary

R&D, Marketing, and the Success of Next-Generation Products In Marketing Science (2003)
Author(s): Elie Ofek, Miklos Sarvary

Temporal Differentiation and the Market for Second Opinions In Journal of Marketing Research (2002)
Author(s): Miklos Sarvary

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management In Management Science (2001)
Author(s): Elie Ofek, Miklos Sarvary

The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand In Marketing Letters (2001)
Author(s): Miklos Sarvary, V. Padmanabhan

Global Diffusion of Technological Innovations: A Coupled-Hazard Approach In Journal of Marketing Research (2000)
Author(s): Marnik Dekimpe, Philip M. Parker, Miklos Sarvary

"Globalization": Modeling Technology Adoption Timing Across Countries In Technological Forecasting and Social Change (2000)
Author(s): Marnik Dekimpe, Philip M. Parker, Miklos Sarvary

When and How Is the Internet Likely to Decrease Price Competition? In Marketing Science (1999)
Author(s): R. Lal, Miklos Sarvary

Knowledge Management and Competition in the Consulting Industry In California Management Review (1999)
Author(s): Miklos Sarvary

Staged Estimation of International Diffusion Models: An Application to Global Cellular Telephone Adoption In Technological Forecasting and Social Change (1998)
Author(s): Marnik Dekimpe, Philip M. Parker, Miklos Sarvary

Formulating Dynamic Strategies Using Decision Calculus In European Journal of Operational Research (1997)
Author(s): Philip M. Parker, Miklos Sarvary

Marketing Information: A Competitive Analysis In Marketing Science (1997)
Author(s): Miklos Sarvary, Philip M. Parker

The Signalling Impact of Low Introductory Price on Perceived Quality and Trial In Marketing Letters (1997)
Author(s): N. Dawar, Miklos Sarvary

A Note on Typicality and Utility In Hungarian Economic Review (1995)
Author(s): Miklos Sarvary

Gurus and Oracles: The Marketing of Information (2012)
Author(s): Miklos Sarvary

A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions (2012)
Author(s): Yakov Bart, Andrew Stephen, Miklos Sarvary

An Economic Theory of Language Working Paper (2012)
Author(s): Miklos Sarvary, Gábor Fáth

Buying and Selling Information under Competition (2012)
Author(s): Yi Xiang, Miklos Sarvary

Differentiation with User-Generated Content Working Paper (2012)
Author(s): Miklos Sarvary, Kaifu Zhang