Fac Staff Detail

Professor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won awards and has been published in the leading marketing journals. He serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals. (See CV)

• 2005, Ferber Best Paper Award
  Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.
• 2005, William F. O’Dell Award Finalist
  Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.
• 2005, JMR Paul E. Green Award Finalist
  Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• 2005, JCR Best Article Award Finalist
  Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.
• 2003–04, JCR Outstanding Reviewer Award
  Journal of Consumer Research
• 2003, Young Scholars Program
  Marketing Science Institute
• 2006 SCP Early Contribution Award
  Society of Consumer Psychology 2006 Early Contribution Award.
• 2009, William F. O'Dell Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• Winner of the 2010 Best Competitive Paper Award
  Winner of the 2010 Best Competitive Paper Award granted by the Society of Consumer Psychology
• 2007 Early Contribution Award from Society of Consumer Psychology
  2007 Early Contribution Award from Society of Consumer Psychology
• Finalist, 2007 William O'Dell Award
  Finalist, 2007 William O'Dell Award for the Journal of Marketing Research article published in 2002 that "made the most significant long-term contribution to marketing theory, methodology, and/or practice."
• Finalist, 2007 Paul Green Award
  Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that "demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing.'
• Winner of the 2005 Columbia Business School Dean's Award for Innovation in the Curriculum
  Winner of the 2005 Columbia Business School Dean's Award for Innovation in the Curriculum
• outstanding Reviewer Award, Journal of Consumer Research, 2003-2004
  outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

• Spring 2013
  (PHD) BRDGNG BEHVRL DECSN RSCH (PHD)
  
• Spring 2012
  Marketing Strategy (EMBA)
  
• Fall 2012
  Marketing Strategy (MBA)
  
• Spring 2011
  (PHD) BRDGNG BEHVRL DECSN RSCH (PHD)
  
• Fall 2011
  Marketing Strategy (MBA)
  
• Fall 2010
  Marketing Strategy (MBA)
  
• Spring 2009
  High-technology Entrepreneurship (Master Class) (MBA)
  Marketing of a Nation: Israel (Master Class) (MBA)
  
• Fall 2009
  Marketing Strategy (MBA)
  

Demand Effects in Likelihood of Confusion Surveys In Trademark and Deceptive Advertising Surveys: Law, Science, and Design (2012)
Author(s): Ran Kivetz

Farsightedness In International Encyclopedia of the Social Sciences (2007)
Author(s): Ran Kivetz

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness In Journal of Consumer Research (2012)
Author(s): Andrew Gershoff, Ran Kivetz, Anat Keinan

Complicating Choice In Journal of Marketing Research (2011)
Author(s): Rom Schrift, Oded Netzer, Ran Kivetz

Productivity Orientation and the Consumption of Collectable Experiences In Journal of Consumer Research (2011)
Author(s): Anat Keinan, Ran Kivetz

Scope Insensitivity and the "Mere Token" Effect In Journal of Marketing Research (2011)
Author(s): Oleg Urminsky, Ran Kivetz

Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010)
Author(s): Ran Kivetz, Cecile K. Cho

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008)
Author(s): Anat Keinan, Ran Kivetz

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Author(s): Ran Kivetz, Oded Netzer, Rom Schrift

Determinants of Justification and Self-Control In Journal of Experimental Psychology: General (2006)
Author(s): Ran Kivetz, Yuhuang Zheng

On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006)
Author(s): Ran Kivetz, Yuval Rottenstreich

Repenting Hyperopia: An Analysis of Self-Control Regrets In Journal of Consumer Research (2006)
Author(s): Ran Kivetz, Anat Keinan

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006)
Author(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005)
Author(s): Ran Kivetz

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003)
Author(s): Ran Kivetz, Itamar Simonson

The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003)
Author(s): Ran Kivetz

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002)
Author(s): Ran Kivetz, Itamar Simonson

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002)
Author(s): Ran Kivetz, Itamar Simonson

The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000)
Author(s): Ran Kivetz, Itamar Simonson

Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999)
Author(s): Ran Kivetz

WebCollage: Penetrating New Markets: Summer 2011
Author(s): Ran Kivetz, Oleg Urminsky

Functional Alibi Working Paper (2011)
Author(s): Anat Keinan, Ran Kivetz, Oded Netzer

The Impact of Marketing Promotions on Hedonic versus Utilitarian Purchases Working Paper (2011)
Author(s): Ran Kivetz, Yuhuang Zheng

Tightwad Buyers, Spendthrift Renters Working Paper (2011)
Author(s): Ran Kivetz, Anastasiya Pocheptsova, Ravi Dhar

Beating the Efficiency Frontier: The Allure of Opportunistic Value Working Paper (2010)
Author(s): Ran Kivetz, Aner Sela, Itamar Simonson

Perception of Fairness under Asymmetric Information (work in progress) (2010)
Author(s): Ran Kivetz, Nahum Melumad

Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance In Journal of Personality and Social Psychology (2006)
Author(s): Ran Kivetz, Yifat Kivetz