Fac Staff Detail

Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

• Summer 2013
  Marketing Plans Workshop (EMBA)
  Marketing Plans Workshop (MBA)
  
• Spring 2013
  Global Business Project (MBA)
  Managerial Statistics (EMBA)
  
• Spring 2012
  Global Business Project (MBA)
  
• Fall 2012
  Managerial Statistics (EMBA)
  
• Summer 2011
  Managerial Statistics (EMBA)
  
• Spring 2011
  Global Business Project (MBA)
  
• Fall 2011
  Managerial Statistics (EMBA)
  
• Summer 2010
  Managerial Statistics (EMBA)
  
• Spring 2010
  Global Business Project (MBA)
  
• Fall 2010
  Managerial Statistics (EMBA)
  
• Summer 2009
  Managerial Statistics (EMBA)
  
• Spring 2009
  Global Business Project (MBA)
  
• Fall 2009
  Managerial Statistics (EMBA)
  

Determining Marketing Accountability: Applying Economics and Finance to Marketing In Proceedings of 9th International Marketing Trends Conference (2009)
Author(s): Don Sexton, Kamal Sen, Venu Gorti

Organizing for Marketing ROI In Effective Executive (2010)
Author(s): Don Sexton

Determining Marketing Accountability In Journal of Marketing Trends (2010)
Author(s): Don Sexton, Kamal Sen, Venu Gorti

Be Precisely Effective, Part II In Strategic Marketing (2010)
Author(s): Don Sexton

Be Precisely Effective, Part I In Strategic Marketing (2010)
Author(s): Don Sexton

Competing with Customer Value Added In Effective Executive (2010)
Author(s): Don Sexton

What's Your Marketing ROI? In Strategic Marketing (2010)
Author(s): Don Sexton

Achieving Marketing Nirvana In The Advertiser (an ANA publication) (2009)
Author(s): Don Sexton

Branding: Get Your Basics Right In Oman Economic Review (2005)
Author(s): Don Sexton

Building the Brand Scorecard In The Advertiser (2005)
Author(s): Don Sexton

Building Global Brands In The Advertiser (1997)
Author(s): Don Sexton

A Cluster Analytic Approach to Market Response Functions In Journal of Marketing Research (1974)
Author(s): Don Sexton

A Microeconomic Model of the Effects of Advertising In The Journal of Business (1972)
Author(s): Don Sexton

Hyundai (A, B, C, and D): Spring 2010
Author(s): Don Sexton

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used (2009)
Author(s): Don Sexton

Branding 101: How to Build the Most Valuable Asset of Any Business (2008)
Author(s): Don Sexton

Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them (2006)
Author(s): Don Sexton

Marketing and Management Science (1970)
Author(s): William A. Clark, Don Sexton

Marketing Cubed: The New Marketing Revolution Working paper (2011)
Author(s): Don Sexton, Shailendra Ghorpadeh

Branding Strategies and Tactics of Chinese and Indian Firms Working paper (2010)
Author(s): Don Sexton