Columbia Business School Directory : Fac Staff Detail : Donald+Lehmann

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Donald R. Lehmann

George E. Warren Professor of Business; Chair of Marketing Division

Marketing

BS, Union, 1966; MSIA, Purdue, 1967; PhD, 1969

Joined CBS in 1969

Office
507 Uris

Phone
212-854-3465

E-mail
drl2@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Lehmann teaches several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations and information use. Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research and former executive director (1993–1995, 2001–2003) of the Marketing Science Institute. Currently he is co-editor of the International Journal of Research in Marketing.

Honors and awards

2006, Fellow of the Association for Consumer Research
This award is given in recognition of his career contributions and "significant impact on scholarly work in consumer behavior."
2006, Soundview Executive Book Summaries: 30 best business books of the year
Gupta, Sunil and Donald R. Lehmann (2005) Managing Customers as Investments, Philadelphia, Wharton School Publishing
2006, Little Award for Paper in Marketing Science, Finalist
Kopalle, Praveen and Donald R. Lehmann, (2006) Optimal Quality and Advertised Quality When Entering a Market: What Should the Promise Be?, Marketing Science, 25, January-February, 8-24
2006, Berry AMA Book Prize: Best book in Marketing
Grupta, Sunil and Donald R. Lehmann (2005) Managing Customers as Investments: The Strategic Value of Customers in the Long Run, Philadelphia, Wharton School Publishing
2006, AMA Charles Coolidge Parlin Award
For substantial contributions and dedication to the ongoing advancement of marketing research practice.
2005, Churchill Lifetime Achievement Award
The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the American Marketing Association Market Research Special Interest Group to honor Dr. Gilbert A. Churchill.
2005, JMR Paul Green Award For Paper with Greatest Contribution to Marketing
Gupta, Sunil, Donald R. Lehmann, and Jennifer Stuart (2004) Valuing Customers, Journal of Marketing Research, 41, February, 7-18.
2004, William Davidson Journal of Retailing Best Paper Award
Krishna, Aradhna, Richard Briesch, Donald R. Lehmann, and Hong Yuan (2002) A Meta-Analysis of the Impact of Price Presentation on Perceived Savings, Journal of Retailing, 78, Summer, 101-18.
2004, Journal of Interactive Marketing Best Paper Award
Gupta, Sunil and Donald R. Lehmann (2002) Customers as Assets, Journal of Interactive Marketing, 17, Winter, 1-16.
2004, Journal of Marketing Harold H. Maynard Award
Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2003) Revenue Premium as an Outcome Measure of Brand Equity, Journal of Marketing, 67:4, October, 1-17
2003, Davidson Award, Honorable Mention
Han, Sangman, Sunil Gupta, and Donald R. Lehmann (2001) Consumer Price Sensitivity and Price Threshold, Journal of Retailing, 77, 435-56.
2003, Marketing Science Institute Best Paper Award
Gupta, Sunil, Donald R. Lehmann, and Jennifer Stuart (2001) Valuing Customers, MSI Paper 01-119. Cambridge, MA: Marketing Science Institute.
2002, William F. O Dell Award
The William F. O Dell Award is given to the author of the Journal of Marketing Research article that has made the most significant long-run contribution to the marketing discipline, 2002: Mela, Carl, Sunil Gupta, and Donald R. Lehmann (1997) The Long Term Impact of Promotion and Advertising on Consumer Brand Choice, Journal of Marketing Research, 34, May, 248-61.
2001, Marketing Science Institute Best Paper Award
Goldenberg, Jacob, Donald R. Lehmann, and David Mazursky (2001) The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science, 47:1, January, 69-84.
2000, Paul D. Converse Award For Lifetime Contributions to Marketing
The Converse Awards, established in 1946, honor scholars who have made outstanding and enduring contributions to the science of marketing. Award winners present their landmark contributions to the field at a symposium which is held every four years.
2000, Top paper in track award, Association of Marketing Theory and Practice Annual Meeting
Hooman Estelami and Donald R. Lehmann (2000) A Meta-Analysis of Price Recall Accuracy Measures Across Research Designs,(Hilton Head, SC. March 30-April 1, 2000)
1999, AMA/Irwin/McGraw-Hill Distinguished Marketing Educator, For Lifetime Contributions to Marketing
This annual award is designed to be the highest honor a marketing educator can receive. A recipient must be universally acknowledged as a long-standing leader in marketing education and he or she must have made extensive contributions to marketing education and the marketing discipline in general.
1998, JMR Paul Green Award
Mela, Carl, Sunil Gupta, and Donald R. Lehmann (1997) The Long Term Impact of Promotion and Advertising on Consumer Brand Choice Journal of Marketing Research, 34, May, 248-61.
1995, William F. O Dell Award
Sultan, Fareena, John U. Farley, and Donald R. Lehmann (1990) A Meta-Analysis of Applications of Diffusion Models, Journal of Marketing Research, 27, February, 70-77.