Hitendra Wadhwa

Associate Professor of Professional Practice

Marketing

BA (Honors in Mathematics), St. Stephen’s College, Delhi, 1988; MBA, Massachusetts Institute of Technology, 1992; PhD, 1996

Joined CBS in 2002

Hitendra Wadhwa

Office
512 Uris

Phone
212-854-8955

E-mail
hw2114@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Wadhwa has thirteen years of professional experience in strategy consulting, quantitative marketing and technology entrepreneurship.

Professor Wadhwa teaches elective MBA and executive-MBA courses on Strategy Consulting Skills, Personal Leadership, Pricing Strategies, Customer Centricity and Marketing Channels. He also consults to corporations and teaches executive seminars on these topics.

Professor Wadhwa is the recipient of the 2007 Lear Award for distinguished service to students and the 2007 Most Engaging and Dynamic Professor Award by the Marketing Association of Columbia.

Prior to Columbia, Professor Wadhwa was a consultant at McKinsey & Company, where he counseled senior executives on a range of strategy issues. He also founded and led Paramark, a technology company backed by $10 million in venture capital that developed the first real-time optimization platform for online marketing and was selected as a Top 100 Internet Technology company by Technologic Partners/Venture Wire in 2000 and 2001.

Professor Wadhwa received his MBA and Ph.D. from the Sloan School of Management at MIT, and his B.A. (Honors in Mathematics) from St. Stephen’s College, Delhi.

Working Papers

Integrating Conjoint Analysis and Engineering Design In Working Paper (2006) Coauthor(s): Rajeev Kohli, Hitendra Wadhwa, Jim Christian

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