Research Brief: Trade Liberalizations: Evidence from India
This research brief examines the impact of trade liberalization on India's economy while providing an overview of the country's progression from a closed, centralized economy to an increasingly market-oriented one.
SAP: Building a Leading Technology Brand
Hasso Plattner, co-CEO of software firm SAP AG, has hired Martin Homlish to develop a strong brand image for the firm, a B2B company whose culture has always focused more on product engineering than on marketing.
ICI Fibres
Malcom Hand, tarpaulin end-use market manager at ICI Fibres Ltd., contemplated how he and Industrial Fibers Marketing Manager Barry Carter could increase sales of Terylene to the tarpaulin industry in Great Britain.
The Mass Transit Railway in Hong Kong
To combat higher commuter demands, the Mass Transit Railway in Hong Kong implemented several operational changes, affording better options for its passengers. Would these new procedures prove efficient?
Yuhan Kimberly: "Keep Korea Green"
Eun-Wook Lee, Vice President of Corporate Communications at Yuhan-Kimberly, a major Korean personal care products company, was charged with deciding whether to continue with an environmentally-friendly corporate social responsibility (CSR) campaign or to embark on a new one.
The Launch of the Indian Premier League
This case follows Lalit Modi's challenge to build a sustainable business model for a new cricket league in India, one which would motivate players, broadcasters, franchise owners, and the various cricket boards to join his effort.
Change Agent in Waiting
The Housing Development Board (HDB) of Singapore must increase its efficiency and innovation in meeting the changing needs of its customer base. This case discusses how Chew Ling Tan, MBA '09 and HDB employee, prepared to help implement this reorganization after graduating from Columbia Business School and returning to the company.
Caught in the System: Felipe Montez and Concerns about the Global Supply Chain
In 2003 Felipe Montez was hired to be a purchasing director and product designer for a Spanish electronics company. On Felipe's first visit to the company's Asian supplier, he observes poor working conditions in the factory. What should he do?
Reducing Inflation in Argentina: Mission Impossible?
Domingo Cavallo, Argentina's newly appointed Economics Minister, considered the formation of a "currency board" as a part of his strategy to resolve the country's economic inflation. Would he receive legislative support for this idea?