Strategy CaseWorks Abstracts
Fall 2009

NICE Systems Ltd.

Nachum Sicherman

How should NICE Systems Ltd. price its business solutions?

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Fall 2009

Eli Lilly: A Strategy for Developing Companies

Jerry Kim
Bruce Kogut

What strategy would lead Eli Lilly on a course that would meet both its social enterprise and its revenue goals?

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Fall 2009

Strategy Formulation and Competitive Advantage

Stephan Meier
Bruce Kogut
Felix Oberholzer-Gee

This note uses the framework of a Value-based strategy model to discuss how a company can attain sustainable and superior profits.

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Summer 2009

The Sports Museum of America

Jeffrey A. Harris

This two-part, multi-media case discusses the proposal of a for-profit sports museum in New York City. As with most early stage businesses this venture requires raising equity capital to support the development and implementation of the concept. What are the important variables to evaluate to ascertain whether this proposed new business will provide attractive returns for new equity investors?

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Fall 2009

Getting in Tune: VentureMath

Jeffrey A. Harris

Sergeant, Pepper & Co., a New York-based venture capital firm, is considering investing in a start-up jewelry retailer which sells products named after music legends. As part of their financial analysis, the venture firm needs to perform a variety of sensitivity analyses to better understand the rewards of different funding structures and valuations.

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Fall 2009

The Human Transporter

Jeffrey A. Harris

In December 2001 inventor Dean Kamen launched an innovative human transporter called the Segway. In 2009, Kamen continued to seek a plan which would enable Segway to attain his original vision of creating a new urban transportation machine that would transform the world.

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Fall 2009

Ryanair

Noel Capon

Ryanair, a newly established, low-fare airline servicing Ireland and the UK, must compete with established carriers and develop marketing strategies that will ensure profitability.

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Fall 2009

Bright Horizons Family Solutions, Inc.: A Great Deal, or Room for Improvement in a Bid by a Strategic Acquiror

Donna M. Hitscherich

Bright Horizons Family Solutions, Inc. had recently agreed to be acquired by an affiliate of Bain Capital Partners LLC. Jacqueline Barbieri, founder and managing principal of B&H Advisors, LLC, must perform a valuation, taking into account the terms of the signed merger agreement, to determine whether she should suggest that one of her clients make a competing bid for Bright Horizons.

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Fall 2009

ElectroMagnetic Surveys A/S

Jeffrey A. Harris

Statoil, the Norwegian state oil company, sponsors considerable research and development of such technologies and then creates new enterprises to commercialize these technologies.

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