The Ad Council and AdoptUsKids: Seeking an Innovative Advertising Strategy
In 2003 the Advertising Council commissioned kirshenbaum bond + partners to develop a pro bono advertising campaign for AdoptUsKids to help find permanent homes for children in foster care. Given the highly specialized target audience and enormity of the call to action, what type of marketing strategy should be employed?
Seoul Philharmonic Orchestra
This case follows the growth of Seoul Philharmonic Orchestra, and the steps taken by CEO Pal-Seung Lee to ensure the success of the organization.
Board Development at Added Value
Added Value is a non-profit organization that provides an urban gardening program for teenagers in Red Hook, New York.
Sesame Workshop: When Mission Meets Marketplace
In June 2005, Gary Knell, CEO of Sesame Workshop, was preparing to present a major reorganization plan to the Board of Trustees.
The Norwegian Government Pension Fund: The Divestiture of Wal-Mart Stores Inc.
The case considers the exclusion of Wal-Mart from the Norwegian Government Pension Fund's investment universe and the subsequent divestiture of Wal-Mart by the Fund.