Organizations CaseWorks Abstracts
Spring 2009

Wal-Mart Stores, Inc.

Jeffrey M. Feiner

In February 2009, Mr. Mike Duke, President and CEO of Wal-Mart, was charged with validating whether steady, continued growth was achievable and how it could be reached on both a domestic and international basis.

Read abstract
Spring 2009

Target Corporation

Jeffrey M. Feiner

Douglas Scovanner, CFO of Target Corp., must present a viable business strategy for growth to his board of directors.

Read abstract
Spring 2009

Henry Silva: Aspiring Change Agent for a Start-up Company

Todd D. Jick

Henry Silva, a soon-to-be Columbia MBA graduate, was offered a position as director of special projects with New Power LLC, an innovative start-up energy company. In this new capacity, he would be responsible for creating a more dynamic and productive work environment. Considering New Power's existing corporate culture, should Henry accept this position?

Read abstract
Spring 2009

The Client Who Fell Through the Cracks

Mary Gentile
William Klepper

When a client's portfolio did not perform as well as expected, Susan's manager told her to find a different benchmark and adjust the numbers. Susan does not want to do this. How can she find an effective response to her manager?

Read abstract
Fall 2008

Handling Change at Ferguson: The Credit Function

Bruce Craven
Paul Ingram

John Culbert, the vice president of Credit Management at Ferguson, a fast-growth U.S. building supply company with $11 billion in sales and a U.K. parent company, needs to address upper management's request to consolidate the credit function for better efficiency and the advancement of the organization's strategic goals. After a four-day meeting of the senior regional managers of the credit team in Las Vegas, he considers his options. What should he do?

Read abstract
Spring 2009

Yuhan Kimberly: "Keep Korea Green"

Bernd Schmitt
Dae Ryun Chang

Eun-Wook Lee, Vice President of Corporate Communications at Yuhan-Kimberly, a major Korean personal care products company, was charged with deciding whether to continue with an environmentally-friendly corporate social responsibility (CSR) campaign or to embark on a new one.

Read abstract
Fall 2008

Cash is King: Microsoft's 2004 Cash Disbursement

Laurie Simon Hodrick

Cassius King, a senior analyst in the Microsoft treasury department, contemplates the company's plan to disburse $75 billion over a four-year period.

Read abstract
Spring 2009

Volkswagen: Seeking Profitable Growth

Sudhakar V. Balachandran

This case, supported by a video presentation by Wolfgang Bernhard, MBA '88, asks students to seek strategies beyond revenue generation to support profitable growth within Volkswagen Brand Group.

Read abstract
Spring 2009

The Launch of the Indian Premier League

Rajeev Kohli

This case follows Lalit Modi's challenge to build a sustainable business model for a new cricket league in India, one which would motivate players, broadcasters, franchise owners, and the various cricket boards to join his effort.

Read abstract