Organizational Change: The DVP>C Formula
This case serves as a supplement to the video "Wolfgang Bernhard and the Heart of Change," illustrating how to implement successful organizational change.
The Craft of Coaching
Coaching, as a leadership style, helps employees to develop strategies for solving problems and achieving personal growth. This case presents a framework for efficient, effective coaching.
SAP: Building a Leading Technology Brand
Hasso Plattner, co-CEO of software firm SAP AG, has hired Martin Homlish to develop a strong brand image for the firm, a B2B company whose culture has always focused more on product engineering than on marketing.
Macy's Inc.
In 2004, Federated Department Stores had to defend its decision not to acquire Marshall Fieldâ??s and justify its push to make Macyâ??s a nationwide brand.
Graham, Smith & Bendel, Inc.
The newly appointed Director of Marketing of consulting firm Graham, Smith & Bendel (GSB) has a difficult time assimiliating into the corporate culture.
St. John's Hospital
Sister Macrina of St. John's Hospital must develop new strategies in order to contend with competition.
Gotham School of Theology: Choosing a Future
Father Donald Healy, newly elected president of Gotham School of Theology, must make several decisions regarding the future direction of the school.
Abercrombie & Fitch
In 2004, Abercrombie & Fitch needed to find a way to reaccelerate sales growth.
Costco Wholesale Corporation
In 2004, Costco Wholesale Corporation must work to achieve better expense leverage and properly allocate its capital.