Does Detailing Pay?
Pharmaceutical detailing is the practice of direct marketing of prescription drugs to physicians through personal visits by sales representatives. Does the effectiveness of the method in generating new prescriptions justify the cost? A regression analysis of the detailing and prescribing data sheds light on this question.
EveryDay Medical: Keyword Bidding Optimization
Everyday Medical, a medical equipment provider, turns to Jeremy Gerstle, MBA '07, for help in managing the company's internet advertising campaign.
Beer Game: A Supply Chain Simulation
In this note students will be taken through the steps of an exercise which simulates how to manage a supply chain for a company that produces and distributes beer.
Statistical Assessment of a Conflict of Interest
This case evaluates the potential biases that may occur when doctors refer patients to treatment centers in which they hold financial interest but no professional responsibility.
Caught in the System: Felipe Montez and Concerns about the Global Supply Chain
In 2003 Felipe Montez was hired to be a purchasing director and product designer for a Spanish electronics company. On Felipe's first visit to the company's Asian supplier, he observes poor working conditions in the factory. What should he do?
Detroit Motors, Inc.
Bill Jordan, manager of facilities planning at Detroit Motors, Inc. (DM), must decide the amount and nature of capacity investment in anticipation of future demand for a number of car platforms. Through a sequence of exercises, students evaluate the choices faced by DM in the face of demand uncertainty.
The Law360 Survey
Magnus Hoglund, MBA'04, conducted a survey of thousands of lawyers who subscribe to his legal media service. What conclusions can he draw from the data?
Production Processes
The following note provides an overview of the components of the production process.
Consumer Powers, Inc.
Consumer Powers, Inc., a Detroit-based electric utility company, must respond to an increased demand for electricity by installing more generation capacity. John Birge, the chief of the power generation and dispatch unit, must determine the right amount so that no unnecessary power remains come year-end.