EveryDay Medical: Keyword Bidding Optimization
Everyday Medical, a medical equipment provider, turns to Jeremy Gerstle, MBA '07, for help in managing the company's internet advertising campaign.
Suvidha: Launching the Beam Card
In 2007 Suvidha introduced the Beam Card, a mobile phone transaction service that would allow consumers to use SMS text messaging for financial transactions. How should Suvidha present this revolutionary product to a consumer base currently relying on outdated payment systems? What type of impact would the Beam card have on India's growing middle class?
Flat World Knowledge
Flat World Knowledge will break new ground in the publishing industry by providing free material to college students. What do you think of Flat World Knowledge's business model?
Sesame Workshop: When Mission Meets Marketplace
In June 2005, Gary Knell, CEO of Sesame Workshop, was preparing to present a major reorganization plan to the Board of Trustees.