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Marketing CaseWorks Abstracts
Summer 2009
American Eagle Outfitters, Inc.In 2004, American Eagle Outfitters must maintain its momentum in light of increased competition.
Summer 2009
Abercrombie & FitchIn 2004, Abercrombie & Fitch needed to find a way to reaccelerate sales growth.
Summer 2009
The Mass Transit Railway in Hong KongTo combat higher commuter demands, the Mass Transit Railway in Hong Kong implemented several operational changes, affording better options for its passengers. Would these new procedures prove efficient?
Spring 2009
Costco Wholesale CorporationIn 2004, Costco Wholesale Corporation must work to achieve better expense leverage and properly allocate its capital.
Spring 2009
Wal-Mart Stores, Inc.In February 2009, Mr. Mike Duke, President and CEO of Wal-Mart, was charged with validating whether steady, continued growth was achievable and how it could be reached on both a domestic and international basis.
Spring 2009
EveryDay Medical: Keyword Bidding OptimizationEveryday Medical, a medical equipment provider, turns to Jeremy Gerstle, MBA '07, for help in managing the company's internet advertising campaign.
Spring 2009
Target CorporationDouglas Scovanner, CFO of Target Corp., must present a viable business strategy for growth to his board of directors.
Spring 2009
Yuhan Kimberly: "Keep Korea Green"Eun-Wook Lee, Vice President of Corporate Communications at Yuhan-Kimberly, a major Korean personal care products company, was charged with deciding whether to continue with an environmentally-friendly corporate social responsibility (CSR) campaign or to embark on a new one. |
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