Marketing CaseWorks Abstracts
Summer 2009

American Eagle Outfitters, Inc.

Jeffrey M. Feiner

In 2004, American Eagle Outfitters must maintain its momentum in light of increased competition.

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Summer 2009

Limited Brands

Jeffrey M. Feiner

In 2003 Limited Brands must decide how to allocate its resources.

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Summer 2009

Abercrombie & Fitch

Jeffrey M. Feiner

In 2004, Abercrombie & Fitch needed to find a way to reaccelerate sales growth.

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Summer 2009

The Mass Transit Railway in Hong Kong

Noel Capon

To combat higher commuter demands, the Mass Transit Railway in Hong Kong implemented several operational changes, affording better options for its passengers. Would these new procedures prove efficient?

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Spring 2009

Costco Wholesale Corporation

Jeffrey M. Feiner

In 2004, Costco Wholesale Corporation must work to achieve better expense leverage and properly allocate its capital.

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Spring 2009

Wal-Mart Stores, Inc.

Jeffrey M. Feiner

In February 2009, Mr. Mike Duke, President and CEO of Wal-Mart, was charged with validating whether steady, continued growth was achievable and how it could be reached on both a domestic and international basis.

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Spring 2009

EveryDay Medical: Keyword Bidding Optimization

Costis Maglaras

Everyday Medical, a medical equipment provider, turns to Jeremy Gerstle, MBA '07, for help in managing the company's internet advertising campaign.

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Spring 2009

Target Corporation

Jeffrey M. Feiner

Douglas Scovanner, CFO of Target Corp., must present a viable business strategy for growth to his board of directors.

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Spring 2009

Yuhan Kimberly: "Keep Korea Green"

Bernd Schmitt
Dae Ryun Chang

Eun-Wook Lee, Vice President of Corporate Communications at Yuhan-Kimberly, a major Korean personal care products company, was charged with deciding whether to continue with an environmentally-friendly corporate social responsibility (CSR) campaign or to embark on a new one.

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