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Entrepreneurship CaseWorks Abstracts
Fall 2009
A Walk in the PARCIn the early 1970s, a team at Xerox Corporation's research center created much of the breakthrough technology that powered the personal computer revolution. How did a copier company, once considered amongst America's most innovative and powerful, develop such innovative technology but never figure out how to commercialize it?
Fall 2009
The StreetWhen Joan Ganz Cooney applied the persuasive powers of television to the profound needs of pre-school children, she created an educational enterprise that now reaches around the world.
Fall 2009
It Took a VillageIn 1977 Dr. Muhammad Yunus launched Grameen Bank in Bangladesh, implementing an innovative strategy to provide very small loans for extremely low-income rural villagers. Within ten years the successful bank was owned by its borrowers and Yunus's concepts helped to launch the global microfinance movement now providing funds to nearly 100 million borrowers world-wide and making considerable progress reducing the cycle of poverty. The HubIn 1972 Fred Smith launched Federal Express - an entirely new package delivery system concept. The chances of success were terribly long. How did he overcome a challenging set of regulatory, logistical, and financial forces to create one of the most exciting and successful companies that has changed the way the world does business?
Fall 2009
The Car of Tomorrow - Today!Shortly after World War II Preston Tucker attempted to launch his "car of tomorrow." Despite numerous engineering and design innovations as well as creative marketing and financing, Tucker found that the manufacturing, financial, and competitive barriers to entry in the automotive business were difficult to overcome. Makalani: Growing a South African Mezzanine FundMakalani, a mezzanine fund which provided financing exclusively for BEE transactions, had successfully completed its first two years of operation and considered several different possibilities for growth. Blow: The New York Blow Dry BarShould Blow, an innovative New York blow dry bar, focus on opening new salons or on expanding distribution of the company's product line?
Summer 2009
The Sports Museum of AmericaThis two-part, multi-media case discusses the proposal of a for-profit sports museum in New York City. As with most early stage businesses this venture requires raising equity capital to support the development and implementation of the concept. What are the important variables to evaluate to ascertain whether this proposed new business will provide attractive returns for new equity investors?
Fall 2009
For EverymanA start-up medical device company with technology purported to "reverse thousands of years of evolutionary misdirection" has attracted funding proposals from two venture capital firms. Management needs to compare and contrast the prospective terms of trade to determine which term sheet best suits their needs. |
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