Given Imaging has developed a new product for use in diagnosis of disease of the gastrointestinal tract. How should they price this product for the U.S. market?
Fall 2008
Professor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned companies.