For Participants
The Behavioral Research Lab is located in the basement and 3rd floor of Uris Hall. The lab primarily serves as a means for Business School faculty and researchers to conduct marketing, management and judgment and decision making research using paid participants.
Mailing List
The lab keeps a mailing list for people interested in participating in our research studies. We send out weekly emails about new studies, open time slots or important notices or changes to studies. You are never under any obligation to participate, and you may remove yourself from the list at any time. If you have any questions, please contact the lab coordinator. To subscribe to the mailing list for in-person studies, sign up as a new user on our SONA System.The SONA System
The Behavioral Research Lab uses a Web-based SONA System that allows you to login, peruse our list of active in-person studies and sign up for available time slots. If you are registering with SONA for the first time, you will need to request an account--we prefer that you use a current Columbia e-mail address (e.g., abc123@columbia.edu). There will be a brief delay for the system to verify your address, and then you will be e-mailed a randomly generated password (the system does not “know” your Columbia password). After logging in, you may update your information, including personalizing your password. From this point on, you may log in at any time, read about available studies, and sign up to participate. Additional documentation, including helpful FAQ's, are available in the participants' signup guidelines.
Online Studies
Individuals now have the opportunity to sign up for and participate in studies remotely via the internet. To participate, join our online panel.
If you have any questions about the SONA or online panel, please feel free to contact the lab coordinator.
